At iDNA we know that our clients' meetings offer powerful, but often untapped resources - the participants. In order to help our clients get extraordinary value out of every communication event, iDNA has solicited the world's foremost thought leaders on collective intelligence, or group wisdom, to help design an approach that we call iDNA Consensus Intelligence™. It is one of the three key components of iDNA Insight™.

iDNA Consensus Intelligence™ combines the approaches defined by Jim Surowiecki (author of The Wisdom of Crowds, Financial Page columnist for New Yorker) and Michael Mauboussin (Chief Investment Strategist, Legg Mason Funds and author of More Than You Know: Finding Financial Wisdom in Unconventional Places) with our proprietary interactive information systems, to turn any communications event into a source of profound business intelligence.

Under the right conditions groups can be remarkably intelligent and effective problem solvers-potentially smarter than the smartest person in the group or any so-called experts (think of how seldom individual portfolio managers outperform a market index). Collective wisdom also helps bypass the issues caused by large corporate hierarchies, which are good at getting things done but not as good at getting information. IDNA Consensus Intelligence™ can help draw the wisdom from any group.

Using our Consensus Intelligence approach iDNA can help clients:

• Predict and define business trends
• Identify internal problems and strengths
• Identify best practice solutions
• Drive better decision-making

If you would like to learn more about how iDNA Consensus Intelligence™ can add extraordinary value to your meeting or event, feel free to download our white paper on The Power of Consensus Intelligence.