Partners & Affiliates

iDNA Inc. owns 50% of the Angelika Film Center.

The Angelika Film Center is located in the heart of downtown Manhattan. Since it opened, the Angelika has been the centerpiece of independent film exhibition in New York. The Angelika has been showing the finest in independent films on six screens for more than ten years and has become a NYC cultural institution. As a matter of fact, a great opening at the Angelika can change history for an independent effort. The lobby, featuring the Angelika Café, is an institution unto itself. It is a great meeting place for NY film lovers as well as anyone who likes to drink in the downtown creative scene.


HSM is a global leader in executive education. From its foundation, HSM's focus has been on continuous education and learning - identifying the knowledge needs of today's business executives and providing them with the highest quality management content through all its products. HSM's business forums are extraordinary events where world-class thought leaders like Bill Clinton, Seth Godin, Malcolm Gladwell, Rudy Giuliani, Tom Peters, Michael Porter, Colin Powell and Jack Welch address audiences packed with the world's top business executives.

iDNA is helping HSM meet the growing corporate demand for cutting-edge executive education by adding interactivity and satellite distribution to some of its key business forum events. Now, using iDNA's audience response systems HSM's superlative speakers can interact with their audiences of executive decision-makers and draw massive amounts of information from each encounter. Additionally, iDNA is helping to bring the HSM experience into corporate sites around the world. Utilizing iDNA's satellite conferencing capabilities, HSM is now offering corporate site licenses so corporations that place a premium on innovation and education can bring HSM's thought leaders into their own headquarters and facilities. Together HSM and iDNA are raising executive education programs to new heights and bringing new insight and power to the heart of American business.


The ROI Institute, Inc. is the leading resource on research, training, and networking for practitioners of the Phillips ROI Methodology™. The ROI Methodology is a critical and robust tool for measuring and evaluating training, performance improvement, human resources, human resource development, technology, and quality enrichment programs.

iDNA has incorporated the ROI Methodology into its unique communications toolkit, iDNA Insight™. iDNA specialists are among the only 3500 certified ROI practitioners worldwide and we are using the robust methodology to help our clients measure the ROI of their communications events as well as to improve their programs, messaging, meetings and processes.

Founded in 2003, the ROI Institute represents over 50 years of experience in measurement and evaluation of training, human resources, technology and quality programs and initiatives. Founders and owners Jack J. Phillip, Ph.D., and Patti P. Phillips, Ph.D are the leading experts in return on investment (ROI) evaluation for training and development, human resources, technology, meetings and events, and quality. Jack and Patti will be working with iDNA to develop a proprietary system utilizing iDNA's information systems technology and the Institute's intellectual property.

Together iDNA and the ROI Institute are setting new standards for measurable excellence and business impact from almost any communications event.