Almost every communications company talks about "results." Some even talk about "measurable results." But no company, as a matter of course, will apply the most robust, and well-tested method available today, to every communication event or program it delivers - except iDNA.

The ROI Methodology™ is one of the three distinct systems in our unique three-pronged approach, called iDNA Insight™. Using the ROI Methodology, our producers and project managers help our clients determine the real value of each and every communications event. You know how much you pay for meetings. But do you know how much real business value that meeting is giving back?

At iDNA we work with our clients to set business objectives for each and every event. We then determine how each of those objectives will impact the business, and how best to measure the results of that impact. The rest is up to iDNA and its ROI Certified™ project managers and producers. We are certain that once you have utilized iDNA Insight™ and determined the ROI for your meeting, you will never look at your communications programs in the same way again.

At iDNA we work closely with the ROI Institute and its key trainers to make sure that no communications event falls outside our ability to measure its results. And we are happy to report that The ROI Institute is using some of our proprietary technology to enhance the studies they do on a regular basis as well. The chart below outlines the ROI Process as implemented by iDNA: